Our Story

About Smash®

Smash® creates sustainable products that makes everyday life easier.  From lunch boxes and cooler bags to water bottles and food storage to reusable coffee cups and food flasks - Smash® has all your reusable product needs covered!

In 1999, Smash® was founded with the mission to create a lunch box that kept lunches cold, and kids were proud to use. A lunch box that had attitude and was built to survive the schoolyard. A lunchbox designed by Australians for Australians.

Fast forward 20 years and Smash® is still enthusiastic about creating sustainable products that make everyday life easier. Having manufactured over 150 million products to date, Smash® can now be found in millions of homes worldwide! While still headquartered in Melbourne, Australia, we now have global offices located in London, Madrid, California, and Shenzhen.

As Smash® grows, so does our commitment to sustainability. We are dedicated to keeping single use plastics out of our oceans. Meet Smash Blue- reusable lunch gear built for the planet. This range includes Stainless Steel Bento Boxes, Glass Water Bottles, and Lunch Bags made from recycled plastic bottles. The Smash Blue range encourages small daily changes that, when multiplied, have a tremendous environmental impact. Remember, little drops make big waves, and together we can make a change!

Smash® is the creator of Nude Food Movers ™ products, designed to provide solutions to parents wanting to pack healthy rubbish free lunches for their kids. In 2009, we partnered with Nutrition Australia to launch National Nude Food Day in schools to promote the importance of healthy eating and waste reduction. Since its inception, Smash® have given back over $100,000 to Aussie Schools!

In addition, Smash® is a signatory to the Australian Packaging Covenant. We are committed to continually improve our practices and reduce the impact our packaging and products have on the environment.

We believe in always putting our customers first. Full stop. That is why we established the Smash® Lab Community. This diverse community allows us to connect directly and regularly with our customers. Their feedback provides valuable insights and helps ensure we are creating products customers will love.

Smash® strives to keep creating reusable products that fill the kitchens of customers around the globe. Most importantly, we will continue our sustainability mission to change the world- one lunch box at a time!

Our brand pillars

Product Innovation

The Product Innovation Team at Smash® HQ creates sustainable products that make everyday life easier. From research and concept development to prototyping and testing, our product team works tirelessly to bring ideas to life.

Customer Focused

Our Smash® Lab Online Research Community helps us create products our customers need and love. From surveys to phone calls, to focus groups and in store catch ups – we are proud to always put our customers opinions first.


As Smash® grows, so does our commitment to sustainability. Smash® creates innovative, reusable product solutions that eliminate the need for single use plastics.

Community Commitment

Smash® is passionate about supporting our local community to eat healthier and live sustainably. Through our Nude Food Day School Program, we have given back over $100,000 to Aussie Schools!

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